2-days Seminar with focus on Strategy and Development of Innovation.
Please note: due to Coronavirus we are offering this seminar as an online training. For further information please visit this page.
Two modules (Innovation Strategy and Innovation Development) show you how to define innovation uniformly in your own company or what the right innovation goals could be.
Integrated innovation management means more than just successfully implementing an idea and introducing it to the market. The House of Innovation developed by LEAD Innovation describes the holistic structure of innovation management in a company and considers a total of 4 dimensions: Strategy, culture, processes & structure. We create the basis for the understanding of the House of Innovation and how you can build a holistic innovation management in your company.
In this 2-day training you will learn the most important basic concepts and methods of innovation management as well as an understanding of the House of Innovation and the development of a holistic innovation management in your company.
Who should attend this seminar?
The training is intended for individuals who have assumed responsibility for innovation management and want to establish an integrated innovation management system in the company, create an innovation strategy and are responsible for the development of innovations of any kind.Your Speakers:
Michael PUTZ_Managing Partner
Born in the Salzkammergut. He studied business administration at the Vienna University of Economics and Business Administration, specialising in entrepreneurship & innovation, market and opinion research. After working experience at SHELL and PORSCHE, he concentrated on innovation management as a study assistant at the Innovation Department of the Vienna University of Economics and Business Administration. In 2003 he founded LEAD Innovation.
Daniel ZAPFL_Partner
Born in Graz. After graduating from the Bundeshandelsakademie in Deutschlandsberg, he gained professional and project management experience in the transport and logistics industry. Due to his personal interest in inventions and innovations, he completed a bachelor's and master's degree with a focus on innovation management at the FH Campus02 in Graz. After positions as project manager, & Head of Innovation of project management at LEAD Innovation, Daniel Zapfl has been responsible for the success of the innovation projects of our innovation partners as a partner since January 2018.
Agenda:
Day 1: Basics in innovation management (Michael PUTZ)
Introduction: Definition of terms, theory
Theory: Definition Innovation
What is innovation management
Module 1: Innovation strategy
- Case Study: Definition Innovation
- Theory:
- Types of innovation - what are they?
- Innovation process - tunnel vs. funnel
- Innovation strategy - From trends to strategic search fields
- Case Study: Introducing an innovation strategy in companies (LEAD Roadmap
- Theory: Roadmap 365
- Practical tips on innovation strategy
Module 2: Innovation development
- Theory: What is Open Innovation?
- Integration of external actors in the innovation process
- Case Study: From search box to breakthrough innovation with the help of LEAD users
- Practical tips for innovation development
Day 2: Holistic Innovation Management (Daniel ZAPFL)
Introduction: Definition of terms, theory
- Theory: holistic innovation management
- Overview of the House of Innovation
- Case Study: House of Innovation in companies
Module 1: Strategy - What goals does my company pursue and how does innovation management contribute to achieving these goals?
- Theory: Components of an innovation strategy
- Practical task: How fit is my company in the innovation strategy?
- Practical tips
Module 2: Processes & Methods - With which methods & process steps can you go from needs and trends to successful innovations?
- Theory: Innovation process
- Practical task: How fit is my company in the methods and process steps?
- Practical tips
Module 3: Structure - How must an organization be aligned to be able to innovate systematically?
- Theory: Components of a structure that promotes innovation
- Practical task: How fit is my company in structure?
- Practical tips
Module 4: Culture - How do we equip the company with the right mindset?
- Theory: Innovation culture (allowed, able, willing)
- Practical task: How fit is my company in the innovation culture?
- Practical tips
Module 5: The implementation in the company
- innovation scorecard
- Exemplary measures
Location & Date:
28th and 29th April 2020 in Madrid.
Seminar Fee:
EUR 900,- excl. VAT, incl. seminar documents, seminar certificate and catering