Online Training: strategic innovation management

Online Training: strategic innovation management

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2-day online training to recognize and learn the functions of strategic innovation management.

"Innovation on demand" - this well-known phenomenon can be observed in many companies. Because a large customer expresses special wishes. Because a new trend inspires everyone. Or because someone happens to have a "great idea". Someone who has a lot of persuasive power internally.

But before starting an elaborate project, you should make some basic considerations and clarify preliminary questions so that innovations do not miss the needs of the market. The same applies if the development department has just enough products in the pipeline but it is still unclear which innovation strategy you will use to meet the needs of the market.

What is an innovation for your company? Which markets, which trends, which technologies are relevant for you in the long term? To what extent should and may your products be innovative, from a market perspective? Do your customers expect new products or complete solutions? Will the service sector become more important in the future and even merge with your products? How will the industry and its environment develop in the next 15 years? What fits to your brand, what do you think it is capable of?

This online training course is about learning why the roadmapping method is considered particularly suitable for meeting the challenges of all foreseeable changes in technologies, social conditions and market trends with projects in a forward-looking manner. The focus of the seminar is to recognize how the roadmapping method works in order to plan innovations in a targeted manner.


Your trainer:  

Julian EBERLING_Innovation Manager

Born in Vienna. Graduated from the commercial academy Vöcklabruck in Upper Austria. For a non-profit project in Kenya he was active as project manager and lecturer. At Management Center Innsbruck and Stellenbosch University in South Africa he studied Management, Communication & IT and gained first practical experience with process and business model innovation. After his studies he was responsible for New Business Development at an Austrian IT system house. Since 2018 "Certified Service Design Thinker" he has been pursuing his passion as an Innovation Manager at LEAD Innovation.


Introduction: House of Innovation
  • Definition & Benefits
  • Structure & Modules
  • Practical exercise: Innovation Check on strategy
Module 1: Innovation History
  • Theory: Recording the innovation past
  • Case Study: Innovation history chart
  • Practical exercise: Analyzing the innovation history chart & patterns
  • Theory & Case Study: Definition of innovation
Module 2: Trends
  • Theory: Trend analysis
  • Practical exercise: trend interview
  • Theory: trend validation
  • Practical exercise: trend classification
  • Consolidation of the contents
Module 3: Strategic search fields
  • Theory: Process for the derivation of search fields
  • Case Study: Practical examples for search fields
  • Theory: Definition of responsibilities and evaluation of search fields
  • Practical exercise: Define search fields
Module 4: Roadmap 365
  • Theory: Integration of the roadmapping method into the innovation process
  • Case Study: Procedure in practice


This online training is conducted via Microsoft teams. You do not need a Microsoft license. The following things are required to participate:

  • Stable internet connection
  • Valid email address
  • Laptop/PC/Tablet/Smartphone
  • Camera
  • Microphone


25th and 26th of June 2020, 9 a.m. - 5 p.m.

Participation fee:

EUR 610,- excl. VAT, including seminar documents and seminar certificate.

Who should attend this online training?

This seminar is aimed at people who

  • want to plan innovations in a targeted manner,
  • want to be able to work with trends in a structured way,
  • want to derive strategic search fields,
  • want to recognize the function of the roadmapping method,
  • want to design a secure, future-proof innovation management.

This is what our participants say about the seminar:

"The seminar strategic innovation management has confirmed me in my attitude that strategic innovation management is not magic, but can be developed in a structured way using a methodical approach".

Volker ECKLE, Head of Pre-Development, Alois Koiber GmbH